Nowadays, OTT platforms are gaining huge popularity among people.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are well-known examples.
Compared to cable television, viewers can select content whenever they want.
OTT’s popularity comes from several factors.
It allows people to enjoy different genres from a single service.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Watching on phones or tablets anytime is a major benefit.
However, as subscription fees keep rising, more people feel financial pressure.
Therefore, many viewers are turning to free streaming platforms.
Advertising-based services provide content at no charge.
Cost-conscious users find this model attractive.
Recently, FAST services have gained attention as an example of ad-based streaming.
An example is KT’s “Gi Live,” which attracted many users.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
On the downside, ads interrupt viewing experiences.
Also, content quality may be Online content lower than paid OTT services.
OTT and free platforms are expected to grow further.
Ad-based free models may become even more popular among users.
Being able to watch without cost is highly appealing.
I believe harmony between paid and free services is essential.
Using both strengths together gives consumers more satisfaction.
I look forward to seeing how the streaming industry develops in the future.